Annonce
Annonce
Annonce
News in english

Ombudsman criticises Coca-Cola

The Danish ombudsman says that Coca-Cola’s PlantBottle advertising campaign was misleading.

Gem til liste

The Danish Consumer Ombudsman has handed down a decision in which he has criticised US soft drinks producer Coca-Cola for misleading customers about its environmental footprint and contravening both Danish and EU marketing rules, according to Berlingske.

According to the report, the decision contains nine points of criticism suggesting among other things that Coca-Cola has presented undocumented claims and has failed to change policy when breaches have been brought to its attention.

Since the United Nations Climate Summit in Copenhagen, Coca-Cola has attempted to brand itself as environmentally-friendly, among other ways in saying that it PlantBottle resulted in reduced CO2 and reduced pollution. But the Danish ombudsman has wanted proof.

“Consumers must be able to trust the green messages that companies issue. There must be proper documentation,” Consumer Ombudsman Henrik Øe tells Berlingske.

Although Coca-Cola had said it would produce a life-cycle analysis of the bottle’s environmental footprint in 2011, the report says it has never been carried out or published.

Instead, Coca-Cola has referred to claims by two professors as documentation – but the ombudsman says that claims by two professors cannot substitute a life cycle analysis.

Coca-Cola admits having broken some rules, but does not want to comment on the Ombudsman’s decision, which the company received two weeks ago.

“We will be taking our time to discuss what consequences should be drawn in connetcion with the decision,” Coca-Cola Cokfstmmunications Director Mikael Bonde-Nielsen says in an e-mail to Berlingske.

FACEBOOK – Follow Politiken’s News in English

PolitikenPlus
  • Vinder af Guldbrikken 2014 Årets selskabsspil 2014 er et stærkt inkluderende, morsomt og kaotisk quizspil, der udforsker andre dele af vores paratviden, hvor selv de mest oplagte lette spørgsmål bliver store udfordringer.

    Pluspris 140 kr. Alm. pris 180 kr. Køb
  • Hovedtelefon Plattan Plattan er designet til at være den perfekte klassiske hovedtelefon med alle de ekstra funktioner, der gør det ud over hvad en statisk hovedtelefon ville tilbyde - en fuld størrelse on-ear-model.

    Pluspris 410 kr. Alm. pris 500 kr. Køb
  • Wild Card Køb Tivoli Wildcard til Pluspris - kun 755 kr. og få fri entré til Tivoli i hele 2015 ? både sommer, i efteråret og til det hyggelige julemarked. Og du får turpas på, hvergang du besøger haven.

    Pluspris 755 kr. Alm. pris 890 kr. Køb
  • Slimline quick fix Figuren er typisk for det, som Louise Hindsgavl står for. For hun er ikke til porcelænets traditionelle repertoire af glaserede yndigheder: hyrdedrenge, frøkner, muslingeskaller, konkylier etc.

    Pluspris 1.800 kr. Alm. pris 2.250 kr. Køb
  • Børnevippe Denne vippe giver børnene en bedre koordination og balanceevne. Derudover giver den også en social læring, da vippen kun kan benyttes via teamwork af to børn. Kan bruges både uden- og indendørs.

    Pluspris 2.649 kr. Alm. pris 3.119 kr. Køb