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Nicolai West
Every morning, Ida, Anna, and Maja spend 30 minutes on their 10-step makeup routine. As they narrate their actions to the mirror, their phones capture everything on camera.
13-year-old Ida used to wake up at 4 a.m. to apply the perfect makeup
Girls as young as eight spend hours watching makeup videos on TikTok and speak like experts about their 10-step makeup routines. What is it that draws them to the world of beauty? Politiken has taken a closer look behind the door to a girl’s room in 2025.
