Nurses attack ad

Nurses have reacted strongly to a Bayer advertisement.
Nurses have reacted strongly to a Bayer advertisement.
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“Are your nurses too busy,” says the title of an advertisement for antibiotics, targeted at doctors and which has got nurses on the warpath.

“I was furious when it was handed to me. That word ‘your’ was so provocative. We don’t belong to doctors and we feel that it demeans women and nurses,” says Rigshospitalet Intensive Care Unit Nursing Shop Steward Diana Saksulv.

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