The Zentropa film company, which was started by Danish director Lars von Trier and producer Peter Albæk in 1992, has found a new way to brand itself – by tattooing its logo on the buttocks of its apprentices.
“I’ll pay – but (the tattoo) has to be in the middle of your bum,” Zentropa CEO Peter Aalbæk Jensen told 25-year-old Jesper Jarl Pedersen who had decided to accept the company’s offer of a free tattoo, according to avisen.dk.




























