Lyt til artiklen
One of the world’s best-known Danish slogans is being retired as one of Denmark’s best-known brands undergoes a major re-launch to boost its sales and put the same beer in entirely different bottles.
Thought up by Saatchi and Saatchi in 1973, the slogan ‘Probably the best beer in the world’ has pervaded the Danish brewer Carlsberg’s marketing operations ever since.
