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Jakob Engel-Schmidt (M) aims to create a Nordic alternative to the American dominance in the streaming market. But he’s not looking to chase Netflix out of the country.

Minister fights back: Proposes new nordic streaming service

Culture Minister Jakob Engel-Schmidt (M) before filming Netflix's 'Bytte bytte barn', where he plays a minor role. Foto: Mads Nissen
Culture Minister Jakob Engel-Schmidt (M) before filming Netflix's 'Bytte bytte barn', where he plays a minor role. Foto: Mads Nissen
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Minister for Culture Jakob Engel-Schmidt (Moderaterne, M) is now launching a fight against the dominance of American streaming services.

In a letter to his colleagues in the Nordic Council of Ministers, he proposes creating a Nordic alternative to platforms like Netflix and Max.

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