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45 percent of Danes are concerned about the influence of American tech companies on democracy. Nearly half would try European alternatives. But only if their friends come along.

Former EU commissioner: How to free ourselves from Big Tech's grip

Margrethe Vestager at a readers' meeting in Pressen at Politiken's House, organized in collaboration with the research project Algorithms, Data, and Democracy (ADD). Foto: Vikki Søholm
Margrethe Vestager at a readers' meeting in Pressen at Politiken's House, organized in collaboration with the research project Algorithms, Data, and Democracy (ADD). Foto: Vikki Søholm
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»This is where the hard part begins«, says Margrethe Vestager, pointing her index fingers at her temples, »inside each of our heads: Do we have the courage to do something different from what we usually do? That’s the crucial point«.

The former Vice President of the European Commission responsible for digital transformation and Competition Commissioner, who has had numerous battles with American tech giants, fully understands that both EU and national politicians must do a lot to ensure Europe’s digital sovereignty. Much more than they have previously imagined.

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