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Peter Beier, director of the chocolate company of the same name, has allegedly used surveillance to monitor and reprimand employees in real-time, according to staff. The company refuses the criticism.

’Chocolate king’ monitored employees and called them if they made mistakes

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For nearly three decades, the Peter Beier Chocolate chain has been selling handmade quality chocolates.

With 19 stores on Zealand, one in Japan, and 225 employees, the company is a leading player in the Danish chocolate market. At the top is Peter Beier, who has been dubbed the ’Chocolate King’ by the media.

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