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This summer, 25,000 tourists joined a Copenhagen initiative where good deeds earned them rewards—like free coffee.

Born in Denmark, applauded by TIME Magazine: the idea other cities want now

Show up in Copenhagen by train and your bike ride is on the house — a perk tourists loved. Foto: Jens Dresling
Show up in Copenhagen by train and your bike ride is on the house — a perk tourists loved. Foto: Jens Dresling
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Collecting trash in the harbor, sanding a boat, or walking 5,000 steps?

Numerous tourists this summer have engaged in various tasks in exchange for small rewards.

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