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Starting Sunday, individuals and companies could face fines if they publish fake, lifelike material without labeling it as AI. New Danish research shows that we turn away from AI-disclosed content.

Manipulated images and videos must now carry an AI label – or face fines

Kollage: Mads D'Alterio Djervig
Kollage: Mads D'Alterio Djervig
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Is it real, or has the AI fairy waved its wand again?

Doubts about the authenticity of images, audio clips, and videos are increasingly haunting people online. The rapid spread of AI tools has, in just a few years, made it all but impossible for ordinary users to decipher whether digital content is real or produced by generative artificial intelligence.

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