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Consumers remain pessimistic about both their own financial prospects and Denmark’s economic outlook, yet they are spending more on things like electronics.

Economist baffled by paradoxical behaviour among gloomy Danes

Danes have stepped up their retail spending this year compared with last year, with electronics among the categories seeing the strongest demand. Foto: Martin Lehmann
Danes have stepped up their retail spending this year compared with last year, with electronics among the categories seeing the strongest demand. Foto: Martin Lehmann

When Danes are asked about how they view their own finances and Denmark’s economy in the years ahead, they paint a bleak picture. It looks quite different when the debit card does the talking.

New figures from Statistics Denmark show that total retail sales, adjusted for price changes, were 4.2 per cent higher in the first seven months of this year than in the same period in 2025, while consumer confidence stood at -13.1 in August and has been in negative territory since 2022.

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