What do you miss out on if you don’t want to pay more than 60 kroner for your cocktail?

New bar offers cocktails at rock-bottom prices

Der er god energi på baren, en opgradering af kvaliteten for de unge, der går i byen i Studiestræde. Men stedet kan ikke følge med niveauet, der holdes uden for Pisserenden. Foto: Mads Nissen
Der er god energi på baren, en opgradering af kvaliteten for de unge, der går i byen i Studiestræde. Men stedet kan ikke følge med niveauet, der holdes uden for Pisserenden. Foto: Mads Nissen
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What is this place?

There is a sense of crisis! Not only in the world at large but also in the bar industry: Gen Z doesn’t drink nearly as much as previous generations, so what do you do to attract the younger crowd? Lower the prices.

The bar Jojo has done this with great success. With two locations in Vesterbro and more recently one in Mjølnerparken, they have managed to attract masses of guests without compromising the quality of their drinks, even though the prices are rock bottom.

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