Public records indicate that cases of greenwashing in food products are piling up at the Danish Veterinary and Food Administration and often end up becoming outdated.

Greenwashing cases are piling up and remain unresolved for years

There was jubilation in theVegetarian Society of Denmark and the Danish Climate Movement when the Surpeme Cpurt of Denmark in 2024 found Danish Crown guilty of misleading marketing. Arkivfoto: Jacob Ehrbahn
There was jubilation in theVegetarian Society of Denmark and the Danish Climate Movement when the Surpeme Cpurt of Denmark in 2024 found Danish Crown guilty of misleading marketing. Arkivfoto: Jacob Ehrbahn
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In Denmark, it is illegal to market products as being green if they truly aren’t or if they aren’t greener than similar products. This is known as greenwashing.

But in reality, authorities seem to be doing very little when it comes to greenwashing of food products.

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