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86% of Danes back lowering VAT on fruit and veg—far outstripping support for cuts on meat, coffee, candy, or even food in general.

More people than ever want reduced VAT on fruit and vegetables

Research shows that scrapping VAT on fruit and veg would boost purchases by 15–20% and make us healthier. Now a strong majority of Danes want the VAT cut. Foto: Jacob Ehrbahn
Research shows that scrapping VAT on fruit and veg would boost purchases by 15–20% and make us healthier. Now a strong majority of Danes want the VAT cut. Foto: Jacob Ehrbahn
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Rarely is an issue so popular among the public that it garners support from nearly 9 out of 10 Danes. For example, it is significantly more support than that for preserving the monarchy.

But such is the current support for reducing VAT on fruits and vegetables.

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