Thousands of citizens may have been misled by Rejsekort and felt pressured to download a new app, believing there wouldn’t be a new physical card.

Rejsekort, DSB, and the Metro could face penalties for manipulating their own customers

Foto: Jakob Sorgenfri Kjær
Foto: Jakob Sorgenfri Kjær
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»Rejsekort’s marketing is misleading.« »Can that really be legal?« »It’s simply wrong and deceptive advertising.«

Complaints from citizens about Rejsekort, DSB, Metroselskabet (the Metro company), and other transport companies have flooded the Consumer Ombudsman over the past six months. The reason is Rejsekort’s and the transport companies’ intense nationwide campaign stating that the physical Rejsekort is shutting down, and customers should instead download Rejsekort’s new app on their smartphones.

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