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In the worst case, it can cost patients their lives if they are lured in by ads in which fake, AI-generated health professionals promote ineffective drugs. It should be regulated more effectively, Søren Brostrøm says.

Fake online health ads are leading patients to stop taking lifesaving medication

Animation: Tomas Østergren. Foto: Jens Dresling
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»Nej, nej, det var jo Søren Brostrøm! Ham fra Sundhedsstyrelsen!«.

Blodtrykket var ude af kontrol hos den 82-årige mand med hjerteflimmer. Han var blevet snydt af falsk reklame lavet med kunstig intelligens - og han er ikke den eneste.

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