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Warnings on cigarette packets such as ‘Smoking can kill’ or ‘Smoking is very harmful to you and your surroundings’ were supposed to get people to stop smoking. But according to new marketing research, they have precisely the opposite effect, according to dr.dk.
Want to smoke In fact according to research, the warnings give consumers more of a wish to smoke. A Danish marketing guru Martin Lindstrøm has tested the brains of several thousand consumers and found that the warnings are associated with pleasure – because the smoker associates the warning with something pleasant that is about to happen – smoking.
