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Mia Zelua and Milla Sofia are examples of the kinds of influencers gaining ground in recent years. Kollage:  Freja Juul Pedersen (Originalfoto: Instagram)

Social media has already amplified a beauty ideal defined by full lips, smooth skin and high cheekbones. But what is happening right now is a grim escalation, an expert says.

The Instagram face has been replaced. A grim escalation, an expert says.

Mia Zelua and Milla Sofia are examples of the kinds of influencers gaining ground in recent years. Kollage: Freja Juul Pedersen (Originalfoto: Instagram)
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We increasingly live our lives through a screen. That’s where we share pictures of ourselves and constantly compare ourselves with others.

At the same time, it may never have mattered more to look beautiful.

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