War, crises and digitalization are not driving us to buy more things for comfort. Instead, we are spending more money on experiences, fun and time with other people. The trend has been dubbed the emotion economy and funflation.
The coffee is well made. The gemstones, glass beads, and charms are carefully chosen. But that is not why Smykbar, over six years, has grown from a small storefront in Frederiksberg into a popular jewelry café with locations in five Danish cities, two in Norway, and one in Germany.
»We have lovely things that guests enjoy. But making something together – the social aspect – is what people come for«, says Noah Middelboe.
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