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Danes’ overconsumption destroys the world’s natural resources. Now, for the first time, WWF has quantified it. Take responsibility, says Brazilian forest researcher.

Brand new report: The world's nature pays a high price for Danish consumption

Denmark's global forest destruction amounts to 6,000 football fields per year, new report shows. Foto: Andre Dib
Denmark's global forest destruction amounts to 6,000 football fields per year, new report shows. Foto: Andre Dib
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It’s easy to see if a package of meat costs 35 or 55 kroner at the local supermarket.

But there’s another, more invisible price we often forget when buying food and other goods in Denmark. It’s the one measured in deforestation, CO2 emissions, and pollution on the other side of the globe. So, what does it actually amount to?

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