The popular platform has denied that a 13+ age limit broke the law. But it’s now raising the threshold and clarifying that data from under-18s won’t be used for targeted advertising.

Not intended for children: Ønskeskyen raises the age limit after criticism

Animation: Mads D'Alterio Djervig. Originalfoto: Texturelabs, Freepik, Pexels
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The Danish social shopping platform Ønskeskyen is especially popular among children and teenagers. Here they create digital wish lists, are exposed to ads and products and brands that are trending, and keep up with friends’ and paid influencers’ product wish lists.

But going forward, children under 15 will not be allowed to create a profile or use the platform without parental consent.

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