On TikTok, the retail chain Normal promotes makeup and skincare products in a tone and style aimed at children and teenagers that experts say may run afoul of the law. Normal rejects that assessment.
In a backdrop of toothbrush holders and dietary supplements, a young employee from the Danish retail chain Normal points a turquoise microphone toward her seemingly same-age colleague in the video.
»Which product from Normal couldn’t you live without?« she asks.
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