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Denmark is far from alone in facing challenges with securing the necessary number of soldiers for its military. Several countries have launched various charm offensives.

Europe is lacking soldiers: Countries are wooing Generation Z with charm offensives

European countries cite poor recruitment and retention, low morale, and cultural challenges as reasons for the declining number of soldiers. Pictured is a British soldier during a military training exercise in Poland in May 2024. Arkivfoto: Kacper Pempel
European countries cite poor recruitment and retention, low morale, and cultural challenges as reasons for the declining number of soldiers. Pictured is a British soldier during a military training exercise in Poland in May 2024. Arkivfoto: Kacper Pempel
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For a long time, it has been clear that the Danish military faces a challenge in retaining soldiers and that the government is therefore open to measures such as increasing their wages.

But the issue with uniformed personnel is far from being solely a Danish problem. In several major countries, which are central to NATO’s overall military strength, there are struggles to recruit the necessary manpower.

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