Half of the items in supermarket discount flyers are unhealthy, according to a new count by the Danish Cancer Society. And this has direct consequences for Danes’ eating habits, says an expert.

Frozen fish fingers, kebab dressing, and cola: It's been a long time since browsing the discount flyer made you healthier

Video: Tomas Østergren
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Half a liter of Coca-Cola, frozen sausage rolls, and chips. These are just some of the items featured in Netto’s weekly discount flyer. At Rema 1000, you’ll find Ben & Jerry’s, roulade, and frozen fish fillets.

A count conducted by the Danish Cancer Society reveals that nearly half of all items in the major supermarket chains’ weekly discount flyers are unhealthy. The count includes 48 ads from eight nationwide chains, spread over three periods in 2024.

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