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They’ve done it in the United States, they do it in Britain and now Denmark appears to be following suit, according to Kristeligt Dagblad – making many men’s arduous trip to the supermarket easier for the lads.

In the United States Procter and Gamble are experimenting with special aisles to satisfy the shopping habits of men – the un-impulsive quick in and out, rather than the laborious and lengthy impulsive buying often associated with women.

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